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The Dotted Line: Organizational Narrative

3c8ecc7f049746d8c70bbd42_306x306The January 2014 issue of The Dotted Line features news + resources for creating your organization’s narrative. A full version is available online. Subscribe to receive future issues in your inbox.

A Story to Tell
Stories spread fast. At lunch tables and cocktail parties, your organizational narrative is being told. Ideally, it’s comprised of inspiring and heartwarming tales of teamwork and innovation that demonstrate how your company is contributing to the greater good of humanity. But if the stories your stakeholders tell are gripe sessions full of vivid examples of redtape and poor leadership, it shouldn’t be a surprise that sales, recruiting and change initiatives are a challenge.

The benefits of creating an organizational narrative extends beyond merely defining your company’s culture (which is very important on its own). The stories also convey the corporate strategy (and make it stick).

Narrative is so powerful that it doesn’t just reflect an organization’s success, it actually dictates it. To revamp your culture or rewrite your destiny, your stories must change.

On the external side, consider replacing spin with a cohesive narrative. Then, watch as audience engagement, brand identity, knowledge sharing and leadership trust skyrocket.

Tips from the Makers of Toy Story
Inject fun and purpose into your stories by following Pixar’s 22 rules of storytelling, complete with familiar images from their most beloved films.

Creating “Liquid Content”
Coca-Cola has set out to make its corporate story fluid and linked so that it flows together to create a comprehensive narrative. Their illustrated strategy shows (and tells) how the company will capture and disseminate the stories that touch lives and propel their brands.

Make the Connection
With the right combination of narrative, messaging and engagement, you can have a Connected Strategy.

A Connect the DOTs Review will jumpstart the process. Inquire today.

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