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The Dotted Line: Culture and Motivation

45961826a926d3589c843c08_306x220The February 2014 issue of The Dotted Line features news + resources for creating a culture that motivates. A full version is available online. Subscribe to receive future issues in your inbox.

A Culture that Motivates
Corporate culture drives your organization’s performance, so neglecting it – or sending mixed messages – are not options.
The formula is:
1. Values create the culture.
2. Culture drives organizational performance.
3. Improved performance leads to increased employee motivation and satisfaction.
This thoughtful and thorough piece in strategy+business dissects the components of a truly effective culture. The only thing that matters: whether or not the culture you create drives performance.
Netflix’s now-famous company culture deck reveals that excellence is the goal. “We keep improving our culture as we grow. We try to get better at seeking excellence.”
Science of Motivation
In this TED talk, learn what science has proven are the top motivators for employees. (hint: it’s not money)

Then consider whether the culture you have motivates or demoralizes.

Start with Stories
Defining the culture starts with identifying your organization’s values.

Rent the Runway used a storytelling exercise described in the Wall Street Journal to pinpoint its values. Then, it started living them. The subsequent culture shift has dramatically improved employee engagement and retention.

Make the Connection
A Connected Strategy links values to culture, ties culture to performance, and aligns performance to motivation.

A Connect the DOTs Review will jumpstart the process. Inquire today.

The Dotted Line: Organizational Narrative

3c8ecc7f049746d8c70bbd42_306x306The January 2014 issue of The Dotted Line features news + resources for creating your organization’s narrative. A full version is available online. Subscribe to receive future issues in your inbox.

A Story to Tell
Stories spread fast. At lunch tables and cocktail parties, your organizational narrative is being told. Ideally, it’s comprised of inspiring and heartwarming tales of teamwork and innovation that demonstrate how your company is contributing to the greater good of humanity. But if the stories your stakeholders tell are gripe sessions full of vivid examples of redtape and poor leadership, it shouldn’t be a surprise that sales, recruiting and change initiatives are a challenge.

The benefits of creating an organizational narrative extends beyond merely defining your company’s culture (which is very important on its own). The stories also convey the corporate strategy (and make it stick).

Narrative is so powerful that it doesn’t just reflect an organization’s success, it actually dictates it. To revamp your culture or rewrite your destiny, your stories must change.

On the external side, consider replacing spin with a cohesive narrative. Then, watch as audience engagement, brand identity, knowledge sharing and leadership trust skyrocket.

Tips from the Makers of Toy Story
Inject fun and purpose into your stories by following Pixar’s 22 rules of storytelling, complete with familiar images from their most beloved films.

Creating “Liquid Content”
Coca-Cola has set out to make its corporate story fluid and linked so that it flows together to create a comprehensive narrative. Their illustrated strategy shows (and tells) how the company will capture and disseminate the stories that touch lives and propel their brands.

Make the Connection
With the right combination of narrative, messaging and engagement, you can have a Connected Strategy.

A Connect the DOTs Review will jumpstart the process. Inquire today.

The Dotted Line: Culture and Innovation

24e26d039d32b6d194102a79_280x279The May 2013 issue of The Dotted Line features news + resources for creating a culture of innovation. A full version is available online. Subscribe to receive future issues in your inbox.

Innovation
It’s not enough for innovation to be a part of your strategy. It’s also not enough to have a few people in the R&D department, or a C-level innovation officer, who are solely tasked with innovating.
Culture trumps strategy when it comes to ensuring that new ideas continuously flow and are diligently implemented in your organization.  Therefore, create a culture of innovation that involves everyone and uncovers the best ideas in your organization.

Just because your entire team is innovating, doesn’t mean added complexity. After all, less is best in innovation.

Leadership
Leaders don’t necessarily need to be innovators. Instead, they just should get out of the way. Avoid these seven innovation killers.

Exemplary Culture
USAA is known for exceptional customer service, and CEO Joe Robels credits the company’s culture for the success.

If your culture isn’t as renowned as USAA’s, shifting to the culture you want starts at the top of the organization.

Strategy
If innovation is key to your buiness strategy, then a Connected Strategy will:
– create trust
– inspire ideas
– establish links to the larger goals
and more…

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