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Memorable Advice on Being Memorable

My advice on being memorable that was published in a couple of articles that appeared in Huffington Post, Entrepreneur, The Art of Manliness and other outlets was recently picked up and recycled for another article by Levo that also appeared in Fast Company and a SlideShare by CrashCourse.

Given that the tips are in-demand, I wanted to share an experience with a client:

Last week, Greg was asked to present the same speech to two different audiences during a co-located technology conference. The first talk as ok, but fell flat because Greg jumped into the technical content without taking time to connect to his audience. We had a chance to grab breakfast together between the two talks and we used the time to brainstorm ideas for improving the reception of the speech. We added a few stories that humanized Greg and the challenges he faced during the technology implementation he was outlining.

According to the staff member who attended both talks, she noted that interestingly, the second presentation was shorter in length, but felt much richer in content.

 

Photo by Maria Luisa Buccella / BY CC

Photo by Maria Luisa Buccella / BY CC

The lesson here is that we generally rush to fill the time that has been allocated to us – whether it’s a 45 minute speech or a 30 second introduction to the CEO – with as many words as possible. When the intent is to cram in points, it is often done at the expense of interesting details and emotion that translate into being memorable.

The reality is that it’s the impression of the information and the speaker herself delivering the message – never the words themselves – that are most memorable.

Too many talking points are worse than no talking points at all.

Given the choice between a pitch that is too much too fast or one that is a little intriguing bit tidbit, go for the latter and leave your audience with something digestible and memorable. In other words, give your listeners molecular gastronomy instead of a buffet.

 

 

 

 

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